What is Brand Photography? - Willie & Kim

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Have you ever wondered what is brand photography and how it differs from traditional portraits? It can be hard to stand apart from the crowd online. If you’re going to invest the time and money in professional photos for your brand, then choosing a traditional photographer who doesn’t understand how to transform your brand into images is a mistake. You’ll blend in with everyone else and the images won’t strengthen your brand. If you want to use images to enhance your personal brand and grow your business online, work with someone who specializes in brand photography.

What is Brand Photography?

Brand photography refers to professional images that represent personal brands and businesses to form clear visual identities for marketing materials. We showcase who you are, what you do, who you do it for, and what sets you apart!

A session consists of headshots, lifestyle images, your creative process, tools of your business, and anything else you can imagine. During our onboarding process, clients complete a pre-shoot questionnaire so that we can customize your photos to your aesthetic, message, photo gaps, and upcoming needs. Whether you’re in need of new headshots, product photos, or behind the scenes, we’ll capture each of them in a variety of compositions. You’ll be able to use them across platforms and to create your various marketing materials.

We seek to attract your ideal client. After all, you want clients, not just followers. We want to build your know, like, and trust factor through great imagery. We’ll choose a location, wardrobe, and props to tell your brand story and communicate it to the world.

Now that you know what a bit more about brand photography, are you ready to get started? Want more? Then check out Angela’s gallery here or see how she’s using her brand images over on Instagram! And if you want a photographer who will provide incredible images that help you strengthen the brand you’ve built, we’d love to work with you. We genuinely have your best interests at heart and want to see you win!

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