Do I Need Personal Branding or Headshots? - Willie & Kim

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We're Willie & Kim!

We create photo and film experiences where you are fully understood and represented without the pressure of doing it all yourself, or comparing yourself to others. We enjoy capturing the essence of who you are and helping you communicate that to the world with confidence.

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Personal branding photography is a relatively new aspect of visual branding, with savvy business owners jumping on board to take their branding to the next level. A personal branding photography session differs from a typical headshot session in several ways. So how do you know if you need personal branding or headshots? Here are a few of the differences that may help you decide.

Personal Brand Photography tells a story

With headshots, the focus is simply you, usually shot from the waist up. Headshots are incorporated into personal branding sessions, but we don’t stop there. We delve deep into not just who you are visually, but telling the story of what you do and why you do. We accomplish this via detail shots, lifestyle shots, photos of you in action, you with your products, etc. The possibilities are endless and each session is customized to best reflect the type of business you run and the message you wish to convey about your brand through images.

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Personal Brand Photography is Customized

Branding sessions are more customized than a headshot session, so there are lots of factors to consider including the location(s), outfits, branding colors, your brand messaging, etc. Therefore, our pre-shoot experience will be more involved and in depth in the pre-planning stages. We help you decide how to best translate your brand into images that you can use on social media, your website and in advertising. We personalize each session because each brand is different.

Personal Brand Photography Provides More Photos & Variety

These sessions also differ from our regular sessions in that we include the digital files. You will end up investing more into this type of session than you would with a headshot session. You’re getting a wider variety of images, and more time spent with planning, consulting, and finally, shooting. With these images the end goal is to help you be more profitable in your business. Think of these images as a true investment in your brand.

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You should consider a personal brand photography session if:

Still deciding if you need personal branding or headshots?

Lucky you…we offer both services. On our website, you can see more about branding and headshots. Or grab a copy of our Personal Branding Guide to get even more details about our brand photography experience.

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